It is not one of those "work from home and make money" posts. So, if you were looking for that, sorry for disappointing you.
We come across many these days who want to work for the internet industry. The interest could be of several reasons; some like to chat & facebook and think internet is an extended version of these, others may think it is going to be an easy task to sit in front of the computer and make money. On serious, there are actually some of you who want to make a career in internet but are a little clueless on how to beg
Hope it helps!
Photo Credits: singlegrain.com
The beauty of internet is that it does not require a special qualification. But this is also a drawback as you do not get books or degrees to learn internet fundas.
I will try and explain what all different profiles internet industry has apart from the technical development guys.
SEO - search engine optimizateion. It is basically about driving free traffic to the website which is achieved by ensuring that for any related search on google, the website appears on top (on first page atleast). Involves deep understanding of google search algorithms. Also, requires a lot of manual work in terms of updating the meta information of the website (information that google reads).
Here is an example of a fairly senior SEO guy i know - http://in.linkedin.com/in/dasanirban
And an example of a job -
http://jobsearch.naukri.com/job-listings-Senior-SEO-Neotericuk-Ltd--Gurgaon-3-to-6-291111001678
SEM - search engine marketing, also known as PPC. It is about getting paid traffic to the website. The key task here is that traffic acquisition should be done at minimal price and the visitors acquired should be most beneficial to the website. Also involves email marketing, affiliates marketing. Requires fair amount of operational work, good analytical skills and sharp vision.
I will try and explain what all different profiles internet industry has apart from the technical development guys.
SEO - search engine optimizateion. It is basically about driving free traffic to the website which is achieved by ensuring that for any related search on google, the website appears on top (on first page atleast). Involves deep understanding of google search algorithms. Also, requires a lot of manual work in terms of updating the meta information of the website (information that google reads).
Here is an example of a fairly senior SEO guy i know - http://in.linkedin.com/in/dasanirban
And an example of a job -
http://jobsearch.naukri.com/job-listings-Senior-SEO-Neotericuk-Ltd--Gurgaon-3-to-6-291111001678
SEM - search engine marketing, also known as PPC. It is about getting paid traffic to the website. The key task here is that traffic acquisition should be done at minimal price and the visitors acquired should be most beneficial to the website. Also involves email marketing, affiliates marketing. Requires fair amount of operational work, good analytical skills and sharp vision.
Example of a senior SEM guy - http://in.linkedin.com/in/vinaysharmaindia
Example of a job -
http://jobsearch.naukri.com/job-listings-SEM-Associate-Focus-Circle-Brands-Pvt-Ltd-Delhi-1-to-3-181012900444
Branding - This is a pure marketing job. Involves running various campaigns for the website online as well as offline. Right from banners, emailers, hoardings, TVCs, radio etc. It is probably the most glamorous job in the internet industry. Disadvantage is that in a company there will not be the need of more than one or 2 brand managers. Advantage is cross-industry jump (from internet to fmcg to durables etc)
Example of a brand guy - http://in.linkedin.com/pub/sumit-bedi/a/909/264
Example of a job -
http://jobsearch.naukri.com/job-listings-Brand-Manager-Noida-Spectrum-Talent-Management-Noida-5-to-10-301012003181
Product Management - this is my personal favorite. Engineering or technical acumen is a must. It is about understanding the needs of the business, visualizing how the website should be, creating requirements and then making sure the final product comes out as desired. Plus it needs strong leadership skills. No one really reports into you, but you have to get work done from each one of them. Disadvantage is that it is a high coordination job and almost thankless. Advantage is that it gives maximum understanding of the business and a close view of all the functions.
Example of a job -
http://jobsearch.naukri.com/job-listings-SEM-Associate-Focus-Circle-Brands-Pvt-Ltd-Delhi-1-to-3-181012900444
Branding - This is a pure marketing job. Involves running various campaigns for the website online as well as offline. Right from banners, emailers, hoardings, TVCs, radio etc. It is probably the most glamorous job in the internet industry. Disadvantage is that in a company there will not be the need of more than one or 2 brand managers. Advantage is cross-industry jump (from internet to fmcg to durables etc)
Example of a brand guy - http://in.linkedin.com/pub/sumit-bedi/a/909/264
Example of a job -
http://jobsearch.naukri.com/job-listings-Brand-Manager-Noida-Spectrum-Talent-Management-Noida-5-to-10-301012003181
Product Management - this is my personal favorite. Engineering or technical acumen is a must. It is about understanding the needs of the business, visualizing how the website should be, creating requirements and then making sure the final product comes out as desired. Plus it needs strong leadership skills. No one really reports into you, but you have to get work done from each one of them. Disadvantage is that it is a high coordination job and almost thankless. Advantage is that it gives maximum understanding of the business and a close view of all the functions.
Example of a product manager i am fond of - http://in.linkedin.com/in/satyajeetsingh
You might also want to go through my profile as an example :-) - http://in.linkedin.com/in/errichasharma
Example of a job -
http://jobsearch.naukri.com/job-listings-Product-Manager-People-Interactive-I-Pvt-Ltd--Gurgaon-2-to-7-060812003434
Go through these. You will find more literature on web using these keywords. Ask questions whenever you have. It is good to have interest in something, but before you make it your career, be sure of what you are getting into.
You might also want to go through my profile as an example :-) - http://in.linkedin.com/in/errichasharma
Example of a job -
http://jobsearch.naukri.com/job-listings-Product-Manager-People-Interactive-I-Pvt-Ltd--Gurgaon-2-to-7-060812003434
Go through these. You will find more literature on web using these keywords. Ask questions whenever you have. It is good to have interest in something, but before you make it your career, be sure of what you are getting into.
Hope it helps!
Photo Credits: singlegrain.com
